Dale is a composer whose career I’ve enjoyed following over the years. I’m always intrigued by the projects that she takes on, and I love the interesting and super-savvy ways that she tackles each one.
In the course of our conversation, we talked about:
- How performance is the best rehearsal for recording
- The benefits of long-term musical relationships
- Taking advantage of your own enthusiasm
- Touring an album
- Kickstarting a project
- Using preorders to fund an album
- The potential dangers of Kickstarter rewards
- Imposing artificial deadlines on projects
- Hybrid publishing
- Using traditional publishing to boost sales of your self-published works
- The concept of the “loss leader”
- Curating a series of scores
- The gatekeepers of publishing: the good and the bad
- Taking a methodical approach to your career, and not rushing after everything at once
- Saying “no” to opportunities that are a poor fit
- Being prepared for success
- Accidentally oversaturating the scene
- Newsletters
- Being smart and engaging in your newsletter content
- Using newsletters to increase engagement with your audience
- Adding people to your list without their permission
- Putting together commissioning consortia yourself
- Writing “companion pieces”
Links:
Dale Trumbore
Snow White Turns Sixty - Gillian Hollis & Dale Trumbore
Choral Arts Initiative: “How to Go On: The Choral Works of Dale Trumbore”
Dale Warland Choral Series
MusicSpoke: Choral Arts Initiative Series
Dale on Composer on Fire with Garrett Hope
Dale on Choir Chat with John Hughes
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